Making rock & roll fresh and appealing
This is my personal side hustle. We wanted to combine two passions: rock music and product design, so, along with two friends and my wife we co-created Rocklab a brand that is willing to disrupt the local scene and infuse Rock & Roll with a bit of urban style.
Figma
Miro
2018
Our story
Stage 1
In the brand we wanted to mix two concepts: science and rock and roll to create a unique visual idea, this allowed us to detach from the common visuals of rock.
Stage 2
After defining the look and feel we created the website, including the best practices of design for E-commerce.
Stage 3
Customers atraction using social media and local influencers, quick and familiar attention and a seamless UX in the website, unboxing experience, limited edition collections.
